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5 Things The Best Makeup Brands Have in Common

There’s an endless number of makeup brands out there and they all promise something new. Age-defying, unrivalled coverage, flawless natural finish, show-stopping glow...whatever your heart desires there will be a makeup brand that promises it.
We can’t consult a magic 8-ball to find the best makeup brand for you. But we can give you some insight into what the best-of-the-best have in common, so here it is!

Longwear and ‘Life-Proof’

A lot of brands promise ‘long wear’ but very few live up to the hype. A truly long wear brand can withstand a tough gym session, rollercoaster work day or a busy night out, without leaving your skin dry or cakey.

The best makeup brands have the staying power of a temporary tattoo. Minimal fuss and zero touch-ups needed!

‘I Woke Up Like This’ Finish

The best makeup brands leave your friends confused, ‘Is she wearing makeup, or has she been blessed with flawless skin?’ Nobody wants to look like they’ve applied makeup with a paint roller and so a natural finish is always the way to go.

Easy to Apply

Some days you feel like spending hours artfully applying a perfect face of makeup…other days you oversleep your alarm and have five minutes to look alive. Professional tools and half a tube of primer helps, but great makeup shouldn’t rely on it.

A product needs to be blendable, buildable and bang-on perfect.


Cruelty-Free

We’re not even going to consider a company on our best brands list unless it’s cruelty-free. Sorry, not sorry!

There is no legal obligation for makeup brands selling in Australia to test on animals, so why would they? Companies that test on animals in 2018 make that choice to be cruel...so we can make the choice to not buy from them.

Organic and Made with Natural Ingredients

Organic makeup brands with clean, natural ingredients have come a long way over the past decade. They’re now arguably better than most, if not all, conventional makeup brands.

People don’t want to put nasty chemicals and artificial ingredients on their skin. Who would? The best makeup brands are those who can extract awesome ingredients straight from mother nature and make them into something spectacular.

Skincare in Disguise

We love multi-tasking. Brushing our teeth while we do squats, eating dinner while watching Netflix, you know the deal. Why should makeup be any different? The best makeup brands have masterminded ways to cleverly sneak in sun protection, anti-ageing, anti-inflammatory and tonnes of other handy ingredients.

Fitcover Australia has earned its rank among the best makeup brands in the world. They’re an organic, natural and cruelty-free brand designed specifically for fitness freaks and gym junkies alike.

Excerpt: How do I pick the best makeup brand for me? Here’s six things the best makeup brands have in common.
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