There’s an endless number of makeup brands out there and they all promise something new. Age-defying, unrivalled coverage, flawless natural finish, show-stopping glow...whatever your heart desires there will be a makeup brand that promises it. We can’t consult a magic 8-ball to find the best makeup brand for you. But we can give you some insight into what the best-of-the-best have in common, so here it is! Longwear and ‘Life-Proof’ A lot of brands promise ‘long wear’ but very few live up to the hype. A truly long wear brand can withstand a tough gym session, rollercoaster work day or a busy night out, without leaving your skin dry or cakey. The best makeup brands have the staying power of a temporary tattoo. Minimal fuss and zero touch-ups needed! ‘I Woke Up Like This’ Finish The best makeup brands leave your friends confused, ‘Is she wearing makeup, or has she been blessed with flawless skin?’ Nobody wants to look like they’ve applied makeup with a paint roller and so a natu...